The consumer chooses
Within the production chain the food retailers form the link to the consumer. Here, the customer recognizes tested fruit and vegetables by the QS certification mark. Since the start of the QS scheme for fruit and vegetables in 2004, many leading retailers have decided to paticipate in the scheme. For this reason, there is an ever increasing range of QS tested goods, from the discounter through to the classic, independent retailer. The trade uses the QS scheme to signal safe products to the consumers.