The consumer chooses
The food retailers form the link to the consumer. The comprehensive presence of QS tested goods in the fresh food and refrigerator sections of retail stores makes a considerable contribution to the success of the scheme. Almost all leading food retailers, from discounters to the traditional independent retailers through to cash and carry markets, have chosen to take part in the QS scheme for meat and meat products.
Wholesalers are the direct partners of the food retail industry: In order to guarantee the traceability from the shop shelves right back to the producer, the wholesale stage of the chain must exist.