McDonald´s advertising with QS scheme participants
On the internet and in TV spots, fast food chain McDonald’s is currently advertising the fact that it relies specifically on direct cooperation with partners in the agriculture sector when selecting its products. Quality assurance plays a very prominent role in this for McDonald’s.
The producers and farmers introduced in McDonald’s latest quality campaign are all QS scheme partners and not only the farmers who grow the potatoes for their French fries. Those who feature prominently in the spots and on the internet include Thomas E. Gödelmann, lettuce grower in the QS Scheme, and cattle farmer Josef Müller from the Allgäu region.
You can find out more about the QS farmers and producers and the quality assurance campaign in the internet under: www.mcdonalds.de/ernaehrung/qualitaet.html