Style guide for the QS certification mark – updated version released
The blue QS certification mark labels foods that are verifiably produced and marketed in compliance with binding quality requirements. It may only be used by QS scheme participants, recognized certification bodies, coordinators and recognized loboratories on product packaging, advertising materials or for corporate communications. The Style guide for the QS certification mark explains which rules and policies must be complied with for its use and representation. An updated version of the Style guide can be viewed and downloaded on the QS website.
In the revised version, the previously applicable regulations for the use of the QS certification mark were not changed. Special regulations for QS recognized livestock transport companies as well as information on the use and depiction of the QS certification mark supplemented by the reference
www.q-s.de were added. Its use on product packaging enables consumers to receive further information on the criteria of the QS scheme. Furthermore, the regulations for the use of the QS certification mark on convenience products were adapted in the style guide. Thus, when depicting the certification mark on composed products it must be considered, that the relevant components are declared as QS products.
The current Style guide can be viewed and downloaded here.