The blue QS certification mark symbolizes...
The circle symbolizes the commonality and solidarity of all partners in their responsibility for the product. Only when the safety of a food product has been conclusively confirmed across all stages and partners may it bear the blue QS certification mark. The blue colour stands for freshness and hygiene.
Consistent quality assurance
The arrow conveys the focus on the common goal: consistent quality assurance for safe food from farm to shop. And it indicates that it goes even further: because after the purchase - during transport, storage and preparation of fresh food - the responsibility for quality assurance lies with you, the consumer.
Cross stage scheme
The stages in the circle represent all the groups involved in the production and marketing of food: Feed producers, farmers, slaughtering and deboning plants, processing companies, wholesalers, food retailers.