Certification mark for safe fresh food

Our aim is to confirm consumer confidence in fresh food every day. The QS certification mark stands for a high level of safety for meat and sausage products, fruit, vegetables and potatoes. QS is the leading standard for food safety in Germany: 95% of all fresh pork and poultry, 85% of beef and 90% of fruit, vegetables and potatoes from Germany are QS certified. More than 25,000 branches of the food retail offer beef and pork, poultry, sausage and ham as well as a wide range of fruit and vegetables with the blue QS certification mark.By displaying the QS certification mark on their products, the scheme participants show that they produce and market their products in accordance with the requirements of the QS scheme - from farm to shop.

For consumers, the blue QS certification mark has served as a symbol for almost 20 years as a clear signal for food with controlled production and marketing processes.  It signals compliance with the QS requirements for the production and marketing of meat and sausage products and fruit, vegetables and potatoes as well as assured processes and product quality.

QS certification mark in communication

Through the proper use of the QS certification mark, you will help to achieve brand strength and recognisability and to give the customer a clear signal for safe food from companies with certified processes. Only products with strictly controlled production and marketing processes – from farm to shop - may be labelled with the blue QS certification mark.

The style guide informs in a compact form about the rules for the correct representation of the QS certification mark and its uses in communication. The catalogue includes numerous examples of the use of the certification mark in advertising media, packaging materials or in corporate communications to support you.


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Qs Infografik En Big

Point of contact for questions and recommendations

Sonja Pfeifer

+49 (0) 228 35068-136

+49 (0) 228 35068-16136

Email contact